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Our new campaign, shot by the legendary Peggy Sirota, features 26 Match.com members showing the world how great they really are.
If there is still any stigma attached to online dating, Match.com is hoping to eradicate it by enlisting a spokesman whose first name alone evokes recognition in mainstream America.
B to B advertising always gets sloppy seconds in the media so we’re going to send some clean love to Hanft Raboy & Partners which created this interesting print campaign for its security software client Fortify Software. The print ads feature a forward looking time line highlighting less than desirable results based on a security breach. From the simpler loss of job and, as a result, having to live in one’s mother’s basement to full scale SkyNet-style Armageddon, the campaign, while exaggerating the extremes, clearly illustrates what can happen in a world run by computers.
We were tasked with developing a hard-hitting positioning and provocative campaign that would help Fortify break through the product clutter and offerings that the Chief Security Officers were confronted with daily. HRP created a campaign which uses the visual, “ticking” time-line up against eye-catching non-category imagery. The positioning, “Wouldn’t you rather know NOW?” is intentionally provocative, shaking the CSO’s out of denial, illustrating the consequences of not knowing whether their code is at risk.
Hanft Raboy & Partners said it has launched a new branding push for Fortify Software, a provider of advanced data systems security software.
The campaign from the New York-based agency, which targets technical and security officers, breaks this month. This marks the shop’s first work for Fortify since it added the account last July and introduces “Wouldn’t you rather know NOW?” as a tagline.
So what are two Jewish boys from New York doing in a country like Ethiopia? Our journey began a few years ago when I was working at DDB as a copywriter. I had met my future wife, Yadwa, who was born in Ethiopia and spent the first part of her life there. We decided to get married in 1999 and planned on having two weddings, one in Ethiopia’s capital, Addis Ababa, and one in New York. But what I saw in Africa changed my life forever.
With only 55 employees and $100 million in billings, Adam Hanft’s agency would not seem a likely candidate to utilize a holding-company structure. But in an effort to raise its below-the-line profile, the former Hanft Byrne Raboy has restructured into that model, creating three divisions under a new entity, Hanft Unlimited.
One ad agency’s efforts to do well by doing good are assuming an unusual resonance in the wake of the violence over the Rodney King verdict.
