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ITV is to broadcast what it claims is the first live TV advert, promoting online dating service Match.com.
The Virgin brand is one of the most respected in the world. Their knighted leader’s fresh, irreverent style and consumer friendly positioning has made them a force in the prepaid market (among other things) around the world. Here, in the States, Virgin Mobile targets teenagers and encourages them to live life without a plan.
Apparently there’s been quite a response to Eric Rauchway’s Nov. 20 post on Open University about hatred of Microsoft’s PowerPoint presentation software.
Here’s one for you, ladies: “Chain-smoking fat git seeks attractive, silent female for no-strings fun—will not travel.” And gentlemen: “High-maintenance emotional parasite seeks wealthy enabler of self-destructive behaviour—infidelity likely.” No? It’s all in the sell, I guess. Something Match.com needs no reminding of as its willfully gaudy “ATTENTION” adverts demonstrate.
The nation’s biggest retailer is trying to bolster its image—and bottom line—by heading downtown.
The year was 1993, and Sears, Roebuck & Company wanted to shake off its image as a testosterone-filled department store focused on tools and lawn mowers.
