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As online dating has become more mainstream, eHarmony has carved out a nice niche as the place for people looking for one thing. To get married. And while that seems all well and good on the surface, when you dig a little you’ll find that eHarmony and their paternalistic leader, Dr. Neal Clark Warren, have this disturbing habit of rejecting people who don’t fit in their neat and tidy view of how things should work. In fact, they’ve rejected over a million people for some seriously mid-evil reasons like being gay, not happy enough, or divorced.
Building contractors often get a bad rap, which makes it important that the good ones get the credit they deserve. With ServiceMagic, a free website that enables customers to discuss, rate, and recommend contractors, all of us can find reasonable, reliable workers with legitimate stories to back up their claims. Sound like Utopia?
Juma fosters a safe, supportive community in which positive peer and adult relationships create the platform for youth to overcome social barriers and achieve self-sufficiency.
Cheapest and Cheekiest: Match.com
First ad: “Oi! Blokes! We’ve got loadsa gorgeous hotties gagging for lads like you who spend their evenings watching The Sweeney on Dave in grey underpants.”
Second ad: “Oi! Ladies! You should meet the wave of adorable hunks who’ve just signed up to Match.com!”
I just stumbled on the Discover Hackistan website. It’s the site of the imaginary country of Hackistan, a nation that claims to have concocted most recently publicized security breaches and whose motto is “A proud nation that sneers at the global conventions of intellectual property.” Hackistan’s arch nemesis is Fortify Software—the security vendor that sponsors the site, of course. The concept and execution are a hoot.
“Hackistan leader shakes confidence of I.T. world. Conventional firewalls unable to withstand expected onslaught.”
“A proud nation that sneers at the global conventions of intellectual property.”
The folks at AdRants call us “spiffy rogues” for our Discover Hackistan campaign—an honor we’ll never forget.
Whenever I hear or read anything overly techie, my body undergoes the same knee-jerk reaction: glazed-over eyes.
Taking a page from the movie “Borat” while simultaneously sympathizing with my pain, Fortify Software, a company that provides companies with security software solutions, launched a print campaign and Web site heavy on humor and light on techie lingo.
Filling out a time sheet takes about five minutes. You can do it while you’re downloading the Strokes on iTunes or reheating your leftovers in the microwave. But it’s a key task at my marketing firm. Time sheets, after all, are how we keep track of our hours; we need them to bill our clients and get paid. Everyone who works here knows this. So why does getting my employees to complete the monthly chore on time invariably become a soul-stealing process of hectoring, cajoling, and threatening?
