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Search engine Ask.com is rolling out a new branding campaign this week from Hanft Raboy and Partners, New York, that touts the brand as the best place to get questions answered online.
Fox Sports President Ed Goren, ahead of the net’s broadcast of Sunday’s Daytona 500, said NASCAR’s advertising market is “unbelievably healthy,” according to David Barron of the Houston Chronicle. Fox Sports Chair & CEO David Hill: “The automotives, which everyone thought were not going to be stepping up, have bought time.” Hill added that companies “continue to prepare specific ads linked to the Daytona 500.” Hill: “It is becoming very Super Bowl-like.”
Grab Networks offers a comprehensive video operating system and syndication network for profitably publishing video anywhere on the Internet. The system automatically manages, transcodes and tags video assets turning clips into searchable packets that can be combined with relevant advertising and distributed to any device.
The New Face of Cybercrime gives a face to the criminals intent on hacking into your systems today. Who are they? How do they think? What makes them successful? You’ll hear candid interviews with many industry leaders and executives of large organizations taking steps against these attacks, understand how they think about these threats and what they are doing about them throughout their companies.
Late last month, as the Commercial Closet Association—a non-profit organization promoting the positive use of gay, lesbian, bisexual and transgender references in mainstream media—celebrated its fourth annual Images in Advertising Awards, the ad industry was under fire for ads that were at best misunderstood and at worst homophobic.
Communities, cities, and even states all compete in the world of everything—commerce, tax bases, cultural riches, hometown intellects, the creative class, and happy folks using it all. It’s the fuel to keep geographic areas going and growing.
I say surprisingly, because I am normally one of those tragic middle-aged men clad in Lycra, jumping traffic lights on my bicycle, so I don’t often see Tube campaigns any more.
The ads had an instant impact on me because they managed to do something I don’t often see in advertising nowadays; they project a genuine quirky British sense of humour that we rarely see, except in comedy shows such as Shameless and Little Britain. For me, this sense of humour, coupled with a strong, yet simplistic, concept makes for a formidable and refreshingly brilliant advertising campaign.
In a dating market that will always be glutted with eligible singles, you need to think like a pitchman (or woman) if you want to stand out. To help you get into this mind-set, we spoke with five of the hippest bigwigs in the Gotham advertising game and asked them how they would sell a bachelor or a single lady in today’s scene.
“eHarmony’s founder preaches that premarital sex can ‘cloud decisions.’”
The world of Internet dating can be a cold, unforgiving place, particularly when it comes to the fight for customers.
