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Measuring ROI is, as everyone knows, a huge deal these days—and no less so for Mandy Ginsberg. But for her, proof that her marketing efforts are working doesn’t just come in the form of a spreadsheet. They’re evident in the contents of a large bookcase that stands in a corridor outside her Dallas office. Lining its shelves are wedding invitations, marriage announcements, thank-you letters and framed photos of couples—each of which tells the story of two lonely hearts who are alone no more. The display, Ginsberg says, is a reminder that the business she’s in “is pretty rewarding. It’s not like selling socks.”
NASCAR viewers are going to get to know the Ray family intimately. Beginning with the kick off of the season at Daytona this Sunday, Ask.com will launch 36 new ads featuring this “colorful NASCAR family.”
Meant to play out like a sit-com, the ads feature slices of life as the Ray family enjoys race season together. A new ad will break each week for 36 weeks.
Online dating continues to be a popular way to meet folks, and it’s a big moneymaker. The biggest sites include Match.com, eHarmony, and Chemistry.com. Chemistry.com is attacking eHarmony in advertisements, claiming eHarmony rejects applicants too often.
Living in New York City is the ultimate urban trade-off; an ongoing pas de deux between a dream and no closet space. Other than those who are Goldman-lined, we surrender space and privacy, we pay nutty rents for some tiny turf in exchange for an ineffable combination of manic intensity, creative ferocity and conviction about an uncertain but ultimately luminous future.
Having worked in the segment for quite some time, I can attest to the boredom of working on business to business ad campaigns. There’s only so much speed and feed bullshit you can take before your head explodes…or you go out and hire a big breasted floozy, a dude in a tuxedo and layer on an endless supply of metaphors and double entendres.
It has been well over three years since Ask.com has retired Jeeves. Ever since then, many searchers and internet users have asked for his return. Today, Jeeves has come out of retirement, at least in the UK, where he returns as the brand behind the search engine.
These spoofs of our Match.com “It’s Okay To Look” campaign by FunnyOrDie got over a million hits.
Gifts.com (How’d they get that url?) brought us in to help provide a unique shopping experience, inject some personality into the brand and differentiate their customer experience.
